Certain rules exist when campaigning for political office: Knock on as many doors as possible, never eat peanut butter when giving a stump speech and hit the airwaves. When it comes to high profile offices like running for Congress, television is the name of the game.
But just as important as getting a candidate on the television screen is where to place the candidate’s face, pinpointing which shows will attract the type of voters candidates are looking for. Advertising during sporting events helps sway the NASCAR dads, while campaign spots in daytime soap operas appeal to the soccer moms.
Here’s what some of Oklahoma’s office seekers are doing with their television campaign dollars, records show. “Scott Cooper