The tour will make its way to Oklahoma City on Saturday at Wormy Dog Saloon, 311 E. Sheridan, and is an extension of the owners’ charity organization, Mustang Music.
Tim and Carmen Schoelen, founders and owners of the brewery, formed the charity shortly after opening their company. It supports local musicians by donating 10 percent of merchandise sales.
Theirs is no run-of-the-mill story of entrepreneurialism. Rather, Mustang Brewing was started over a conversation one night about Tim Schoelen’s passion: beer.
“[Carmen and I] were talking about my love for beer, and we decided then and there to start a beer company,” he said. “We drafted a business plan, sold our house, cashed out our 401k and started learning how to brew beer in our garage.”
Since, the company has expanded into the Arkansas, Missouri and Kansas markets, with three more states are on target for the end of the year. The beer is developed at its headquarters in Oklahoma City, then brewed and packaged at one of several different locations.
“Because our business model differs from other local craft beers, we can meet increased demand with no wasted dollars on excess inventory,” Schoelen said. “Thanks to our business model and our local brewmaster, Gary Shellman, we can successfully grow, and are thrilled to celebrate the third year of doing what we love.”
Other stops on the tour include Fort Smith, Ark., and Tulsa.