The boxy logo features “OKC” across a shield-like, abstract basketball and swaths of orange and blue.
“It might be the best D-League logo ever made,” Tom O’Grady, told Grantland. He was the association’s first creative director and now works for Chicago-based Gameplan Creative.
The logo was blasted for its vagueness, neither embracing the imagery of its mascot bison nor lightning or storms.
“We didn’t feel like having professional players represented by [an] animal was where we wanted to be,” Brian Byrnes, the Thunder’s senior VP of sales and marketing, told the blog.
That won’t stop Nike from mounting a full-court press to revamp its look once it replaces Adidas as the league’s “apparel partner” in 2017.
The Chicago Bulls earned the No. 1 slot. Grantland said the logo is “perfect, right down to the red on the tips of the horns, which suggests that this mean motherfucker just gored some poor sap.”
Perhaps OKC’s logo could feature a slain bull.