Norman Arts District earns cultural district distinction

Crowds gather at the 2015 Norman Music Festival.  (Mark Hancock/File)

Crowds gather at the 2015 Norman Music Festival. (Mark Hancock/File)

Downtown Norman was one of several locations in Oklahoma to receive a certified cultural district designation from Oklahoma Arts Council. The honor was announced at the Oklahoma Arts Conference, held Oct. 21-22 in Tulsa. Oklahoma City’s Plaza and Paseo Arts districts also earned certified cultural district status. The initiative recognizes areas that demonstrate efforts to boost civic pride, quality of life, property values, commerce and tourism while establishing an arts, education and cultural identity.

Norman Arts Council defines a certified cultural district as a “mixed-use area of a community in which a high concentration of arts and cultural facilities or activities serves as the anchor of attraction.”

Since it was founded in 1976, Norman Arts Council has worked to establish this type of identity for downtown Norman, said Joshua Boydston, Norman Arts Council associate director. The organization receives 25 percent of Norman’s hotel/motel tax and distributes that money to other organizations to promote the arts in that city.

Norman is often called the City of Festivals, and Boydston said they launched Norman Music Festival (NMF) more than eight years ago to promote both arts and commerce and more recently established 2nd Friday Norman Art Walk with a similar goal.

The music, culture and art festival grew from one day with about 1,000 attendees to three days with an estimated 2015 attendance of 80,000, Boydston said.

“I think that it’s become this really nice symbiotic relationship between downtown Norman and the businesses, restaurants and bars that are always down there,” he said. “The festival shines this really bright spotlight for all of them for the other 362 days of the year.”

2nd Friday was developed to fill in those gaps, said NMF publicity chairwoman Michelle Bui.

“We thought that we should give back to the community throughout the whole year and not just during the festival,” Bui said.

It, too, added music acts to its lineup each month as it grew.

Guestroom Records is located on Main Street, and its owner Will Muir said he has seen dramatic growth throughout downtown. The shop sells music and art and hosts live music events through the year. (See our Record Store Day: Black Friday story on P.39.)

“Except for the furniture stores, for a long time, we were the only retail place on Main Street,” he said. “I have a feeling that we are going to start seeing more results of the designation soon. … It does add a sense of pride that, yeah, this really is as good as we think it is.”

 


About the program

Designed to empower residents to improve and develop cultural identity and civic pride through support and promotion of arts, business, community and education efforts, Oklahoma Arts Council’s Certified Cultural District Initiative provides support, recognition and resources to qualified applicants to help them reach their goals.

The Oklahoma Arts Council website shows that both rural and urban districts can apply anytime during the calendar year and certified districts must apply for renewal every three years.

— Source: arts.ok.gov


Print Headline: Cultural avenues, Norman was named one of Oklahoma’s newest certified cultural districts.

Brett Dickerson

This article was written by an Oklahoma Gazette contributor. To reach an editor, please email jchancellor@okgazette.com with this story's headline in your subject line.

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