Not so long ago, anyone frequenting retailers along NW 23rd Street between N. Broadway Avenue and Western Avenue was shopping for a wig or pawning a television. Cheever’s Cafe was the pioneering restaurant but sat alone for many years. Things didn’t happen overnight, but more restaurateurs gave 23rd a second look and that strip of Route 66 is a diner’s dream.
When ordering a burger, a side dish of politics may be served free of charge. In Oklahoma, that typically means dishing out conservative opinions blaming Obamacare and/ or President Barack Obama for, well, fill in the blank. But is it a bad marketing strategy or a good way to make the cash register ring?