Hip Hop/Rap
Matt Carney
Judging by the ads Warner Bros. Records is running on Pitchfork, the lack of coverage in more conventional rap and hip-hop media outlets, and hired-gun producer Dan Carey’s résumé (Hot Chip, M.I.A., La Roux), the juggernaut label is marketing Theophilus London’s debut LP, “Timez Are Weird These Days,” toward hipsters instead of a more conventional hip-hop audience.



